Google and PageRank-Search Engine Optimization's Dream Team

On September 7 1998, two Stanford University students, Larry Page and Sergey Brin, co-founded Google, a company they started as part of a research project in January 1996. On August 19, 2004 Google had its first public offering, the one point six-seven billion dollars it raised gave it a net worth of twenty-tree billion dollars. As of December 31, 2006 the Mountain View, California based internet search and online advertising company Google Inc. had over ten thousand full time employees. With a 50.8% market share, Google was the most used internet search engine at the end of 2006.

When Larry Page and Sergey Brin began creating Google it was based on the hypothesis that a search engine that could analyze the relationships between the different websites could get better results then the techniques that already existed. In the beginning the system used back links to estimate a websites importance causing its creators to name it Backrub.

Pleased with the results the search engine had on the Stanford University's website the two students registered the domain google.com on September 14, 1997. A year after registering the domain name Google Inc was incorporated.

Google began to sell advertisements associated with keyword searches in 2000. By using text based advertisements Google was able to maintain an uncluttered page design that encouraged maximum page loading speed. Google sold the keywords based on a combination of click through and price bids. Bidding on the keywords started at five cents a click. 

Google's simple design quickly attracted a large population of loyal internet users.

Google's success has allowed it the freedom to create tools and services such as Web applications, business solutions, and advertising networks for the general public and its expanding business environment. 

In 2000 Google launched its advertising creation, AdWords. For a monthly fee Google would both set up and then manage a companies advertising campaign. Google relies on AdWords for the bulk of its revenue. AdWords offers its clients pay-per-click advertising. AdWords provides adverting for local, national, and international distribution. AdWords is able to define several important  factors in keywords when and ad is first created to determine how much a client will pay-per-click, if the ad is eligible for ad auction, and how the ad ranks in the auction if it is eligible.

By following a set of guidelines provided by Google, webmasters can ensure that Google's web crawlers are able to find, index, and rank their websites.

Google offers a variety of webmaster tools that help provide information about add sites, updates, and sitemaps. Google's webmaster tools will provide statistics and error information about a site. The Google sitemaps will help webmasters know what mages are present on the website.

The major factor behind Google's success is its web search services. Google uses Page Rank for its  Search Engine Optimization program. Page rank is a link analysis algorithm that assigns a numerical weight to every single element of a hyperlinked set of documents, like the World Wide Web. Its purpose is to measure the relative importance within the set. PageRank is a registered trademark of Google. Stanford University owns PageRank's patent.

Organic Search Engine Ranking !

Sometimes you see a society that "guarantee" that will be reimbursed "top positions in Google" some extravagant expenses claims. With the changing algorithms of search engines should be a red flag not to get involved. Win organic page rankings in search engines like Google and others can not buy .... You must earn your position organically. The algorithms of search engines are complex, changing and very mysterious and guidelines are only for the privileged few search engines personnel. This is done to the playing field for all online retailers on.

The reasons why the Google algorithms change so often in order to protect their revenue from advertising, should pay for their Adwords pay-per-click programs. Of course you can use this form of promotion for the top positions in the AdWords offers specific and you can buy a top position in spite of a small company with no track record of high quality products, sales can be no business ethics or questionable. This type of advertising is very expensive if you want to pay for high rankings and top positions.

The changes are so frequent in the search engines you can see, hundreds or even thousands of changes per month. You get your position in the ranking of a page view, is on the first page of Google today and tomorrow appears on page 80, or not displayed at all. To get into the top positions in search engines Google and the other is still a lot of work and the application of correct procedures in their marketing campaigns. Never the case, look at the lies of organic compounds with a large company for cash. It is not legitimate organic can guarantee top positions in search engines.

Google algorithms will continue to change and the only way you want to win this high organic position and keep it is to keep up to date on the latest changes and implement SEO strategies permanently. Most people have no idea how this is done, and you can not learn or not learn this process of constant change. Here you will find to find a team of SEO has a proven track record and is willing to work with you and your company to make this process all you have.

Let your efforts by a small amount can be reduced devastating to the success and soon left the competition in the dust. You can be discouraged by the pace of change in the ranking of search engines. Of course we all want the overnight success, but success is not too soon to meet. Google has taken 10 years to become the giant of search engines No. 1 that we enjoy today. Create a site that is still a high priority in the search engines can take months or even years to become a successful online business around. If you are long in this business, you might as well take a different direction from the start.

Google has a follow-up willing sellers who are passionately loyal to Google and create static show that over 75% of all online searches using Google as your search engine of choice. Other search engines and directories, article marketing and use of Google as the preferred source of information.

It is the goal of any online retailer earn one "top positions on Google." However, there are so many positions on the first page of search engines. Ninety percent of all Internet users is not the search page, once a search engine to search for a particular purpose. Most people have used Google and saw the results returned to your questions, but only very few people do not even know what they see.

An effective way to effectively market your business online is a combination of organic and paid advertising strategies discussed above use. Always show paid 8.9 times the cost of more organic strategies to common sense in deciding which method to use. If you have questions, what to do and then seek the services of a marketing consultant SEO as quickly as possible.

Search engines use certain guidelines that we discussed in some of our other recent writings. Just a reminder .... You can participate in paid ads are usually found on the right side with the search results. Your position will be on how much money you are willing to bet on a particular keyword.

In short: the organic results of the accounts of the search page 70-80% of all clicks on the results page. For the simple analysis of the above facts is easy to see what the best method to use solutions for effective marketing. The cost for the marketing of organic products is cheaper, is more transparency and minimal management.

Paid ads are less likely due to a rate of 20-30% of clicks to involve further costs and have enough time to manage.

17 Tips to Improve the Ranking of Google with Blogs

Scientific knowledge tells us that writing personal thoughts, opinions and experiences is beneficial to humans. This is not new, retained any of the girls to the presidents of teacher diaries to record their thoughts and to express their opinion. These personal writings soothe the savage beast inside, and create historical records for future generations. The World Wide Web has opened a new avenue for personal expression, Weblogs, commonly known as blogs known.

Start-up
Luckily, blogs are easy to build and maintain. Can be updated constantly to create new content, and if done correctly, a large number of readers and the attention of search engines to make and generate revenue. Google, the giant search engine, you can "end" of the blog, if you are willing to have to follow the protocol.

1- Basic SEO
Written messages should be accurate, current and natural sound and relevant, especially in their blogs MO Central Therefore, it is important that after SEO (Search Engine Optimization) guidelines. A blog by category, keyword-rich titles and descriptions attractive. Make sure that only links to sites which are of the highest quality. Do your homework and research topics, the monopolist attention. But no longer to "fill" to access your blog with too many keywords. A good rule for keywords to keywords, not a ratio of 10/90, with keywords is not the majority.

2- Quality versus quantity
The quality of content can make or break. If you write a popular topic, be recognized as a new approach to the attention of readers. As the old saying goes, mortadella from Bologna, but it is wrapped and packaged well, people will buy it. Vary your topics on the length of the message, the relevance and the date of publication. They will remain up to date with news updated regularly.

3- Consistency
Make sure you register online with your blog. If too much time elapses between the news-reader lose interest. Not duplicate content. If you say that once before repeating the "quote" from previous posts. The coupling of these positions with good keywords is also a good idea.

4- Avoid tricks
No matter how you want the page Top of Google ranking is not to create pages on search engines. They are mainly for the benefit of users. Deceive their readers by concealment or deception is another form of evil. The same applies to links to web spammers or "bad neighborhood" and not binding on their site plans, just to increase your rank. Google responded negatively to bad handling habits and behavior. It is suggested that you ask yourself if you feel well you explain, or if you want to do the same if it were not for SEO? (http://www.google.com/support.webmasters/).

5- Blog Directories
If you draw attention to his feet like. Once you submit your site in operating your URL to web directories like Yahoo and other free directories. Many people link to your site and visitors can learn from your site or blog. It is easy to find just "google", all the directories that exist.

6- Keywords
We recommend that you start with around three key words or phrases (5%) for your blog, and many can muddy the letter unnecessary or meaningless. Use them wisely and only when needed, so that the spiders (robots Internet search engine), easy to find

7- Clarity and precision
Each blog has a sense of clarity and precision. Some of the best blog sites cover much territory. It is best to choose different topics to be discussed. A person looking for cheap sexy shoes do not have to wade through abuse of the next election.

8- Ranking of the page
Obviously, a site owner to obtain a high ranking in Google. But do not worry about page ranking. Concentrate on your blog interesting. First, try to connect to an online community and add content syndication, the permission of the copyright for the use of your article to get. The authors want to be recognized for the work (reference). The authorization may be used to compensate for the author to publish your name and your website. You also need guest bloggers from time to time, because they add a new voice and credibility to your site. If your blog is interesting to increase the ranking.

9- Tone Blog
I always write in a conversational tone. Not many people want a blog that has read one vote. Blogs should be written as about people. Scientific writing turns out many people. A touch of humor to his advantage, if necessary, but with common sense. Almost everything makes sense, if done with taste - even Al Gore had to learn, easy to capture the attention of drug addicts huddled masses of energy and the Nobel Committee.

10- When and why
There are more people online during the week, so it makes more sense on a Monday, Sunday, because his message is once again viewed on Saturday. The subjects of his reporting and general news about celebrities, however, unless your side of the story or historical content is devoted, is it best to follow the current theme. These are collected by the robots and spiders easier and help a higher level of Google.

11- Socialization of knowledge
Look for the links socialization skills. Your readers are your friends, your blog to your friends and links to related sites. Nine times out of ten, when the sirens of NASCAR or someone read your blog as a link, the same emphasis on the go - it's a win-win situation. You can add links to similar sites, the expansion of its own public. Furthermore, it is likely that it will return the favor. Make friends with other bloggers. Call posters by name, send personal notes to provide a forum for Q & A and take the time to answer questions, and last but not least, giving away free stuff. The benefits of so many comments from readers amused and enlightened times, it will expand the number of readers, but the background is more hits from customers, the probability of the ranking system of Google are highly absorbed.

12- Reader Information
Add your readers with comments, polls and surveys a contact in your website corner to have his readers. The advantages behind the integration of these tools is that you get excellent marketing information. They are interesting to read, because they add an interactive response. This is particularly useful if you are in a kind of trade. For example, you can create a poll for readers to agree with various issues related to their sites.

13- The notation
Grammar is not required. Blogs are free of errors. Spelling errors are a serious no-no if you want your blog to be taken too seriously. No matter how easy it is to write an instant message abbreviations, spell hack no more than a blog full of typos and spelling errors.

14- Spy. Com-Petion
Everything is in love and on-line exhibition. Business Com. Close but not exactly. However, if you want to succeed, you should see what the competition. Make a secure undercover work to find out what keywords they use AdWords. Sites like Spyfu (www.spyfu.com) are useful. You can not copy and paste from their site, but the ideas are written copy. If this is handled in a fair fight, so many ways for you to enjoy the efforts of other bloggers, not to steal something.

15- Beyond the Blog
There are many places you can find the content to something. For example, www.EzineArticles.com www.hellium.com and both full of content that will be used for the sale, and free. Google loves this kind of content syndication, because it lends credibility to their websites.

16- The role of the Community
Many blogs links last only a few days while others have more longevity. If you see something that you can use for your website, by combining them to interact as quickly as possible, we will establish links between human trafficking, but you can also find a link to a site more credible.

17- Controversy as a plus
Do not be afraid to be controversial. The adoption of a position that is not common, but they give their reasons for including links to other, similar POV (point of view) may have. This tactic will generate a sense of credibility and intelligence. You can use the networking tools such as www.linkedin.com, www.meetup.com and www.mybloglog.com. You can also use the conference to reach potential readers. Support contacts in the real world (offline sources), which can slide on his blog.