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Wednesday, December 28, 2011

Must Have Features Your Web Site

Just don’t focus on the home page, keywords and titles
The first step to sales when customers visit your site to see the products they were looking for. Of course, Search Engine Optimization and better rankings can’t keep your customer on your site or make them buy. The customer having visited your site, now ensure that he gets interested in your products or services and stays around. Motivate him to buy the product by providing clear and unambiguous information. Thus if you happen to sell more than one product or service, provide all necessary information about this, may be by keeping the  information at a different page. By providing suitable and easily visible links, the customer can navigate to these pages and get the details.

Understanding Your Target Customer
If you design a website you think will attract clients, but you don’t really know who your customers are and what they want to buy, it is unlikely you make much money. Website business is an extension or replacement for a standard storefront. You can send email to your existing clients and ask them to complete a survey or even while they are browsing on your website. Ask them about their choices. Why do they like your products? Do you discount prices or offer coupons? Are your prices consistently lower than others? Is your shipping price cheaper? Do you respond faster to client questions? Are your product descriptions better? Your return policies and guarantees better than your competitor’s? To know your customer you can check credit card records or ask your customer to complete a simple contact form with name, address, age, gender, etc. when they purchase a product.

Does your website give enough contact information?
When you sell from a website, your customer can buy your products 24 hrs a day and also your customers may be from other states that are thousands of miles away. Always provide contact information, preferably on every page of your website, complete with mailing address, telephone number and an email address that reaches you. People may need to contact you about sales, general information or technical problems on your site. Also have your email forwarded to another email address if you do not check your website mailbox often. When customer wants to buy online provide enough options like credit card, PayPal or other online payment service.

Friday, December 23, 2011

Free Website Promotion...Why Not?

Can you ever avail of free website promotion? Is that even feasible?

Of course yes! Nowadays, your baby website can amass huge traffic in no time thanks to free website promotion.

How does this free website promotion go anyway? What are things to be done?

1. Enlist your website.

Look for the hottest Internet directories and enlist your site there. This is the easiest and most effective free website promotion tactic. Start with this step and the rest of the good things will follow.

Just don't forget to prep your website and make it all spruced up for a higher chance to get accepted in your directory of choice.

2. Know your forums.

One reason why forums are created is for free website promotion for everyone. Log in, post actively, let them know about your site in every post and you attract instant visitors right there.

3. Write a press release.

Release your writing prowess and start up a press release that advertises your site! This is a free website promotion tactic that you can do anytime. Type a brief paragraph or two and email it to your friends, colleagues, internet e-zines, newspapers and other media and massive traffic will come to you pronto!

4. Be friendly online.
Free website promotion means you need to be friendly to other webmasters. Why, you ask? So they can link you immediately! Establish contacts and never tire of link requests and exchanges.

5. Write an article.
Say, your website is about your travel agency. Write an article about the perks of traveling or the hottest travel spots in the world. On the concluding paragraph, mention your website in passing. This article works as an advertorial and doubles as a free website promotion approach.

6. Just let the whole world know about your site.

What is free website promotion without the word of mouth? Insert your website, its URL and features in daily conversations and let the good news spread from one mouth to another!

7. Make a banner ad.

Make a banner ad for your site and ask another webmaster to do the same for his site. Then swap!

8. Take up a free website promotion course online.

Yes, there are free website promotion tutorials. But don't you know that you can actually take a free website promotion course that can help you out further? Part of the free website promotion program is signing up for newsletters.

When you make a website, you need not pay anything to promote it. You just read it -- there is such a thing as free website promotion!

Thursday, December 15, 2011

Learn How Google Sites Rank - Promotion Tips

If you run a business, usually seen in forums that it is important to know how Google ranks websites. No doubt, Google is one of the major search engines worldwide and the number of users is large. Every day there are many people with this search engine to find the information you need.

Therefore, achieving a high ranking in the Google results page dedication of the corporate website for Internet users. But Google really consider many things into the ranking of a website, and the factors that can change frequently. Therefore, it is difficult to trace through the algorithm. But we can make some basic things about how Google handles the research and how the ranks of web sites.

To the search service more efficient for users who connect huge search engine query, the server and Web servers to the index of the query. This index server is to specialize in the search database. They will try to get all sides of the query terms. The message is sent from the server documentation for required documentation. Page descriptions and generates search results so that users can see what they need.

The process sounds complicated, but the second time really is. This is also why I use the search engine to everyday problems and the reason why more and more people want to manage using search engines.

The search engine service will be useful to help entrepreneurs to spread the news about the websites. If you want to increase the visibility of your website, try to exchange links with several other locations. If your website address can be found in many other prestigious sites such as Facebook, will increase the reliability of your Web site, the search engine and try to make your site rank higher in search results.

Another thing, the search engine is probably the frequency of search terms. Of course it is also relevant. But one should keep in mind that the keyword density is too high bad. Some people think they have a high keyword density is always good to repeat the keywords in the article several times. Thus, the search engine will think that the article is loaded with keywords and will not be published on the results page.

This means that you have to work a balance between promotion and information. Some business owners think it is really difficult. If you're one of them, you can go for article writers are looking only for you. These authors can write articles without problems on your site.

However, it is difficult to know exactly what Google thinks of websites ranking. However, you can still have a rough idea of ​​the way. And you can follow this idea to work outside their own website.

Sunday, December 11, 2011

6 Tips To Harness The Power Of Blogging To Increase Your Search Engine Ranking

If you really want to succeed in internet marketing and increase your online profits through blogging, then you need to follow these tips that will help you to make your blogging a success.

Several factors determine how powerful your blogging can be in improving your search engine position. Blogs get picked up by search engines quickly, but you need to make sure that your blog is optimized for search engines.
  1. First, your blog title and URL structure must be just right! Your URL must be search engine friendly and user friendly. Your blog URL must be short and concise. It is also important for the name of your blog URL to be related to your online business niche.
  2. Blog everyday! This is the most important tip. Powerful blogs that attract large volumes of traffic and bring results are those that are updated regularly. Search engines will pick up the new content and this will increase your ranking on search engines.
  3. Categorize the content on your blog, making sure that you use your keywords, as this will increase the search engine ranking of your blog and website. If your website blog is about starting a home business, you can have categories like “home business opportunities”, “home business tips for success”, “secrets for making money online” and “make money online examples”. Be creative and have interesting categories for your blog. Using various keywords for your niche improves your search engine ranking for all these keywords.
  4. You must tag your content. If you want your blog posts to get high visibility and exposure, it is important that you tag your content. You can do this by using pre-installed plug-ins in your blog script.  
  5. Ping every time you add new content to your site. Whenever you add new blog posts, ping your blog to alert search engines that you have added new content on your site.
  6. Submit your blog to blog directories and niche directories. This will help you to get traffic directed from these directories and also create one way links to your site from these directories. All this increase your search engine position.
Use the tips outlined above to boost the power of your blogging and improve your position on search engines.

Thursday, December 8, 2011

Protecting Your Search Engine Rankings

Your website's ranking on search engines is a vital element of your overall marketing campaign, and there are ways to improve your link popularity through legitimate methods.Unfortunately, the Internet is populated by bands of dishonest webmasters seeking to improve their link popularity by faking out search engines.

The good news is that search engines have figured this out, and are now on guard for "spam" pages and sites that have increased their rankings by artificial methods. When a search engines tracks down such a site, that site is demoted in ranking or completely removed from the search engine's index.

The bad news is that some high quality, completely above-board sites are being mistaken for these web page criminals. Your page may be in danger of being caught up in the "spam" net and tossed from a search engine's index, even though you have done nothing to deserve such harsh treatment. But there are things you can do - and things you should be sure NOT to do - which will prevent this kind of misperception.

Link popularity is mostly based on the quality of sites you are linked to. Google pioneered this criteria for assigning website ranking, and virtually all search engines on the Internet now use it. There are legitimate ways to go about increasing your link popularity, but at the same time, you must be scrupulously careful about which sites you choose to link to. Google frequently imposes penalties on sites that have linked to other sites solely for the purpose of artificially boosting their link popularity. They have actually labeled these links "bad neighborhoods."

You can raise a toast to the fact that you cannot be penalized when a bad neighborhood links to your site; penalty happens only when you are the one sending out the link to a bad neighborhood. But you must check, and double-check, all the links that are active on your links page to make sure you haven't linked to a bad neighborhood.

The first thing to check out is whether or not the pages you have linked to have been penalized. The most direct way to do this is to download the Google toolbar at http://toolbar.google.com. You will then see that most pages are given a "Page rank" which is represented by a sliding green scale on the Google toolbar.

Do not link to any site that shows no green at all on the scale. This is especially important when the scale is completely gray. It is more than likely that these pages have been penalized. If you are linked to these pages, you may catch their penalty, and like the flu, it may be difficult to recover from the infection.

There is no need to be afraid of linking to sites whose scale shows only a tiny sliver of green on their scale. These sites have not been penalized, and their links may grow in value and popularity. However, do make sure that you closely monitor these kind of links to ascertain that at some point they do not sustain a penalty once you have linked up to them from your links page.

Another evil trick that illicit webmasters use to artificially boost their link popularity is the use of hidden text. Search engines usually use the words on web pages as a factor in forming their rankings, which means that if the text on your page contains your keywords, you have more of an opportunity to increase your search engine ranking than a page that does not contain text inclusive of keywords.

Some webmasters have gotten around this formula by hiding their keywords in such a way so that they are invisible to any visitors to their site. For example, they have used the keywords but made them the same color as the background color of the page, such as a plethora of white keywords on a white background. You cannot see these words with the human eye - but the eye of search engine spider can spot them easily! A spider is the program search engines use to index web pages, and when it sees these invisible words, it goes back and boosts that page's link ranking.

Webmasters may be brilliant and sometimes devious, but search engines have figured these tricks out. As soon as a search engine perceive the use of hidden text - splat! the page is penalized.

The downside of this is that sometimes the spider is a bit overzealous and will penalize a page by mistake. For example, if the background color of your page is gray, and you have placed gray text inside a black box, the spider will only take note of the gray text and assume you are employing hidden text. To avoid any risk of false penalty, simply direct your webmaster not to assign the same color to text as the background color of the page - ever!

Another potential problem that can result in a penalty is called "keyword stuffing." It is important to have your keywords appear in the text on your page, but sometimes you can go a little overboard in your enthusiasm to please those spiders. A search engine uses what is called "Key phrase Density" to determine if a site is trying to artificially boost their ranking. This is the ratio of keywords to the rest of the words on the page. Search engines assign a limit to the number of times you can use a keyword before it decides you have overdone it and penalizes your site.

This ratio is quite high, so it is difficult to surpass without sounding as if you are stuttering - unless your keyword is part of your company name. If this is the case, it is easy for keyword density to soar. So, if your keyword is "renters insurance," be sure you don't use this phrase in every sentence. Carefully edit the text on your site so that the copy flows naturally and the keyword is not repeated incessantly. A good rule of thumb is your keyword should never appear in more than half the sentences on the page.

The final potential risk factor is known as "cloaking." To those of you who are diligent Trekkies, this concept should be easy to understand. For the rest of you?cloaking is when the server directs a visitor to one page and a search engine spider to a different page. The page the spider sees is "cloaked" because it is invisible to regular traffic, and deliberately set-up to raise the site's search engine ranking. A cloaked page tries to feed the spider everything it needs to rocket that page's ranking to the top of the list.

It is natural that search engines have responded to this act of deception with extreme enmity, imposing steep penalties on these sites. The problem on your end is that sometimes pages are cloaked for legitimate reasons, such as prevention against the theft of code, often referred to as "page-jacking." This kind of shielding is unnecessary these days due to the use of "off page" elements, such as link popularity, that cannot be stolen.

To be on the safe side, be sure that your webmaster is aware that absolutely no cloaking is acceptable. Make sure the webmaster understands that cloaking of any kind will put your website at great risk.

Just as you must be diligent in increasing your link  popularity and your ranking, you must be equally diligent to avoid being unfairly penalized. So be sure to monitor your site closely and avoid any appearance of artificially boosting your rankings.

Monday, November 28, 2011

Google and PageRank-Search Engine Optimization's Dream Team

On September 7 1998, two Stanford University students, Larry Page and Sergey Brin, co-founded Google, a company they started as part of a research project in January 1996. On August 19, 2004 Google had its first public offering, the one point six-seven billion dollars it raised gave it a net worth of twenty-tree billion dollars. As of December 31, 2006 the Mountain View, California based internet search and online advertising company Google Inc. had over ten thousand full time employees. With a 50.8% market share, Google was the most used internet search engine at the end of 2006.

When Larry Page and Sergey Brin began creating Google it was based on the hypothesis that a search engine that could analyze the relationships between the different websites could get better results then the techniques that already existed. In the beginning the system used back links to estimate a websites importance causing its creators to name it Backrub.

Pleased with the results the search engine had on the Stanford University's website the two students registered the domain google.com on September 14, 1997. A year after registering the domain name Google Inc was incorporated.

Google began to sell advertisements associated with keyword searches in 2000. By using text based advertisements Google was able to maintain an uncluttered page design that encouraged maximum page loading speed. Google sold the keywords based on a combination of click through and price bids. Bidding on the keywords started at five cents a click. 

Google's simple design quickly attracted a large population of loyal internet users.

Google's success has allowed it the freedom to create tools and services such as Web applications, business solutions, and advertising networks for the general public and its expanding business environment. 

In 2000 Google launched its advertising creation, AdWords. For a monthly fee Google would both set up and then manage a companies advertising campaign. Google relies on AdWords for the bulk of its revenue. AdWords offers its clients pay-per-click advertising. AdWords provides adverting for local, national, and international distribution. AdWords is able to define several important  factors in keywords when and ad is first created to determine how much a client will pay-per-click, if the ad is eligible for ad auction, and how the ad ranks in the auction if it is eligible.

By following a set of guidelines provided by Google, webmasters can ensure that Google's web crawlers are able to find, index, and rank their websites.

Google offers a variety of webmaster tools that help provide information about add sites, updates, and sitemaps. Google's webmaster tools will provide statistics and error information about a site. The Google sitemaps will help webmasters know what mages are present on the website.

The major factor behind Google's success is its web search services. Google uses Page Rank for its  Search Engine Optimization program. Page rank is a link analysis algorithm that assigns a numerical weight to every single element of a hyperlinked set of documents, like the World Wide Web. Its purpose is to measure the relative importance within the set. PageRank is a registered trademark of Google. Stanford University owns PageRank's patent.

Monday, November 21, 2011

Organic Search Engine Ranking !

Sometimes you see a society that "guarantee" that will be reimbursed "top positions in Google" some extravagant expenses claims. With the changing algorithms of search engines should be a red flag not to get involved. Win organic page rankings in search engines like Google and others can not buy .... You must earn your position organically. The algorithms of search engines are complex, changing and very mysterious and guidelines are only for the privileged few search engines personnel. This is done to the playing field for all online retailers on.

The reasons why the Google algorithms change so often in order to protect their revenue from advertising, should pay for their Adwords pay-per-click programs. Of course you can use this form of promotion for the top positions in the AdWords offers specific and you can buy a top position in spite of a small company with no track record of high quality products, sales can be no business ethics or questionable. This type of advertising is very expensive if you want to pay for high rankings and top positions.

The changes are so frequent in the search engines you can see, hundreds or even thousands of changes per month. You get your position in the ranking of a page view, is on the first page of Google today and tomorrow appears on page 80, or not displayed at all. To get into the top positions in search engines Google and the other is still a lot of work and the application of correct procedures in their marketing campaigns. Never the case, look at the lies of organic compounds with a large company for cash. It is not legitimate organic can guarantee top positions in search engines.

Google algorithms will continue to change and the only way you want to win this high organic position and keep it is to keep up to date on the latest changes and implement SEO strategies permanently. Most people have no idea how this is done, and you can not learn or not learn this process of constant change. Here you will find to find a team of SEO has a proven track record and is willing to work with you and your company to make this process all you have.

Let your efforts by a small amount can be reduced devastating to the success and soon left the competition in the dust. You can be discouraged by the pace of change in the ranking of search engines. Of course we all want the overnight success, but success is not too soon to meet. Google has taken 10 years to become the giant of search engines No. 1 that we enjoy today. Create a site that is still a high priority in the search engines can take months or even years to become a successful online business around. If you are long in this business, you might as well take a different direction from the start.

Google has a follow-up willing sellers who are passionately loyal to Google and create static show that over 75% of all online searches using Google as your search engine of choice. Other search engines and directories, article marketing and use of Google as the preferred source of information.

It is the goal of any online retailer earn one "top positions on Google." However, there are so many positions on the first page of search engines. Ninety percent of all Internet users is not the search page, once a search engine to search for a particular purpose. Most people have used Google and saw the results returned to your questions, but only very few people do not even know what they see.

An effective way to effectively market your business online is a combination of organic and paid advertising strategies discussed above use. Always show paid 8.9 times the cost of more organic strategies to common sense in deciding which method to use. If you have questions, what to do and then seek the services of a marketing consultant SEO as quickly as possible.

Search engines use certain guidelines that we discussed in some of our other recent writings. Just a reminder .... You can participate in paid ads are usually found on the right side with the search results. Your position will be on how much money you are willing to bet on a particular keyword.

In short: the organic results of the accounts of the search page 70-80% of all clicks on the results page. For the simple analysis of the above facts is easy to see what the best method to use solutions for effective marketing. The cost for the marketing of organic products is cheaper, is more transparency and minimal management.

Paid ads are less likely due to a rate of 20-30% of clicks to involve further costs and have enough time to manage.

Monday, November 14, 2011

17 Tips to Improve the Ranking of Google with Blogs

Scientific knowledge tells us that writing personal thoughts, opinions and experiences is beneficial to humans. This is not new, retained any of the girls to the presidents of teacher diaries to record their thoughts and to express their opinion. These personal writings soothe the savage beast inside, and create historical records for future generations. The World Wide Web has opened a new avenue for personal expression, Weblogs, commonly known as blogs known.

Start-up
Luckily, blogs are easy to build and maintain. Can be updated constantly to create new content, and if done correctly, a large number of readers and the attention of search engines to make and generate revenue. Google, the giant search engine, you can "end" of the blog, if you are willing to have to follow the protocol.

1- Basic SEO
Written messages should be accurate, current and natural sound and relevant, especially in their blogs MO Central Therefore, it is important that after SEO (Search Engine Optimization) guidelines. A blog by category, keyword-rich titles and descriptions attractive. Make sure that only links to sites which are of the highest quality. Do your homework and research topics, the monopolist attention. But no longer to "fill" to access your blog with too many keywords. A good rule for keywords to keywords, not a ratio of 10/90, with keywords is not the majority.

2- Quality versus quantity
The quality of content can make or break. If you write a popular topic, be recognized as a new approach to the attention of readers. As the old saying goes, mortadella from Bologna, but it is wrapped and packaged well, people will buy it. Vary your topics on the length of the message, the relevance and the date of publication. They will remain up to date with news updated regularly.

3- Consistency
Make sure you register online with your blog. If too much time elapses between the news-reader lose interest. Not duplicate content. If you say that once before repeating the "quote" from previous posts. The coupling of these positions with good keywords is also a good idea.

4- Avoid tricks
No matter how you want the page Top of Google ranking is not to create pages on search engines. They are mainly for the benefit of users. Deceive their readers by concealment or deception is another form of evil. The same applies to links to web spammers or "bad neighborhood" and not binding on their site plans, just to increase your rank. Google responded negatively to bad handling habits and behavior. It is suggested that you ask yourself if you feel well you explain, or if you want to do the same if it were not for SEO? (http://www.google.com/support.webmasters/).

5- Blog Directories
If you draw attention to his feet like. Once you submit your site in operating your URL to web directories like Yahoo and other free directories. Many people link to your site and visitors can learn from your site or blog. It is easy to find just "google", all the directories that exist.

6- Keywords
We recommend that you start with around three key words or phrases (5%) for your blog, and many can muddy the letter unnecessary or meaningless. Use them wisely and only when needed, so that the spiders (robots Internet search engine), easy to find

7- Clarity and precision
Each blog has a sense of clarity and precision. Some of the best blog sites cover much territory. It is best to choose different topics to be discussed. A person looking for cheap sexy shoes do not have to wade through abuse of the next election.

8- Ranking of the page
Obviously, a site owner to obtain a high ranking in Google. But do not worry about page ranking. Concentrate on your blog interesting. First, try to connect to an online community and add content syndication, the permission of the copyright for the use of your article to get. The authors want to be recognized for the work (reference). The authorization may be used to compensate for the author to publish your name and your website. You also need guest bloggers from time to time, because they add a new voice and credibility to your site. If your blog is interesting to increase the ranking.

9- Tone Blog
I always write in a conversational tone. Not many people want a blog that has read one vote. Blogs should be written as about people. Scientific writing turns out many people. A touch of humor to his advantage, if necessary, but with common sense. Almost everything makes sense, if done with taste - even Al Gore had to learn, easy to capture the attention of drug addicts huddled masses of energy and the Nobel Committee.

10- When and why
There are more people online during the week, so it makes more sense on a Monday, Sunday, because his message is once again viewed on Saturday. The subjects of his reporting and general news about celebrities, however, unless your side of the story or historical content is devoted, is it best to follow the current theme. These are collected by the robots and spiders easier and help a higher level of Google.

11- Socialization of knowledge
Look for the links socialization skills. Your readers are your friends, your blog to your friends and links to related sites. Nine times out of ten, when the sirens of NASCAR or someone read your blog as a link, the same emphasis on the go - it's a win-win situation. You can add links to similar sites, the expansion of its own public. Furthermore, it is likely that it will return the favor. Make friends with other bloggers. Call posters by name, send personal notes to provide a forum for Q & A and take the time to answer questions, and last but not least, giving away free stuff. The benefits of so many comments from readers amused and enlightened times, it will expand the number of readers, but the background is more hits from customers, the probability of the ranking system of Google are highly absorbed.

12- Reader Information
Add your readers with comments, polls and surveys a contact in your website corner to have his readers. The advantages behind the integration of these tools is that you get excellent marketing information. They are interesting to read, because they add an interactive response. This is particularly useful if you are in a kind of trade. For example, you can create a poll for readers to agree with various issues related to their sites.

13- The notation
Grammar is not required. Blogs are free of errors. Spelling errors are a serious no-no if you want your blog to be taken too seriously. No matter how easy it is to write an instant message abbreviations, spell hack no more than a blog full of typos and spelling errors.

14- Spy. Com-Petion
Everything is in love and on-line exhibition. Business Com. Close but not exactly. However, if you want to succeed, you should see what the competition. Make a secure undercover work to find out what keywords they use AdWords. Sites like Spyfu (www.spyfu.com) are useful. You can not copy and paste from their site, but the ideas are written copy. If this is handled in a fair fight, so many ways for you to enjoy the efforts of other bloggers, not to steal something.

15- Beyond the Blog
There are many places you can find the content to something. For example, www.EzineArticles.com www.hellium.com and both full of content that will be used for the sale, and free. Google loves this kind of content syndication, because it lends credibility to their websites.

16- The role of the Community
Many blogs links last only a few days while others have more longevity. If you see something that you can use for your website, by combining them to interact as quickly as possible, we will establish links between human trafficking, but you can also find a link to a site more credible.

17- Controversy as a plus
Do not be afraid to be controversial. The adoption of a position that is not common, but they give their reasons for including links to other, similar POV (point of view) may have. This tactic will generate a sense of credibility and intelligence. You can use the networking tools such as www.linkedin.com, www.meetup.com and www.mybloglog.com. You can also use the conference to reach potential readers. Support contacts in the real world (offline sources), which can slide on his blog.

Friday, October 21, 2011

The Power of Blogging !

Blogging has been around for quite some time now, and it seems like the teenagers have almost become addicted to this method of communication. This generation uses this medium to express their deepest feelings about their emotions, opinions and discussions of the latest fads.

Savvy marketers are beginning to seeing the advantages of blogging, and are using this medium to get information about their product and services to the internet masses. The effectiveness of this medium is extremely powerful, and the low cost of getting your messages to potential users have become quite appealing, especially to the frugal.

Many website owners and webmasters don’t understand what blogging is all about. We used to refer to this type of medium as web logs. We could also refer to a blog as an online journal. This method of communication can be used by any age group at virtually no cost. This is one of the reasons this type of communication is so broadly accepted by individuals who blog for fun, or may be used by businesses to promote their business opportunities, quite effectively with little to no cost.

There’s no doubt that blogging about your internet business is an excellent way to boost your popularity about your products or services. Any new copy regarding product information, price changes, new products you just added to your catalog, can all be conveyed to your client base almost instantaneously.

With the use of blogs you can present a sale on a featured product and publish this information in several different forms to potential buyers. You can place your blog(s) URL on all written communications such as your e-mails, weekly newsletters, keyword specific blogs and the list goes on and on. Use your imagination here, and include references to you blog address even on your business cards and letter heads. Don’t be bashful here; this is an acceptable form of communication to all age groups, professions and organizations. Use it to your advantage.

One source of a blogging format that is easy to configure, edit and use is the Blogger format by Google. I use Blogger for a number of blogs covering different segment of marketing, and various types of businesses. I suggest doing a search for Blogger, and you will quickly understand why this simple to use blog format is used by so many successful promoters, website owners and webmasters. Best of all, Blogger is free.

There are many other blogs that may work just as well, however, why not go for the easiest, most effective method right from the beginning of your blogging journey? I personally, have dropped all other blog formats and use the Blogger format exclusively.

I post to over 45 blogs each and every day, with outstanding results. This has been a powerful boost to the popularity of my business offerings, as well as for my clients site, that I promote to Top Positions on Google. More than one of these blogs holds a consistent number one position, page one ranking with Google and other fine search engines. These blogs generate countless links and back links to my personal website. Each of these blogs maintains an archive of past post, so you can link from one blog to the other, generating some powerful results.

You should be very keyword specific in your titles on your blogs and laser focus to a particular segment of the market. Don't deviate from your keywords to far because you will start losing the effectiveness of your blog. One key feature here is the ease of publishing your blog and the results will appear almost immediately. It is suggested you hand index your blog URL directly to Google, Yahoo and Bing. The robot spiders will crawl your blog and any links in your blog, rather quickly.

Place related links within your blogs, which will help you gain popularity with the search engines. Different types of links can be included here. You can include links to some of your other blogs, affiliate links, political links etc., I think you’re beginning to see the advantages of blogging and how linking within the blogs will work together in promoting your opportunity, all for free.

Don't forget to add the comment widget, when building your blog. Readers of your blogs will respond to your comment section with both positive and negative feedback. Customer feedback will help you build a better business. Having a comment section will help you to adjust your website to become more user friendly. This will be a definite plus for your blog popularity.

Many other Bloggers will link to your blog(s) if the blog is well written and informative. A lot of blogger will notice you have a lot of content being added to your site on a regular basis. Many users will link to your blog using an RSS feed. This is a good thing. Any method that will help you generate links, back links, reciprocal links and cross links plus help you gain popularity with the search engines has to be good. This will also help you gain better page rankings with the search engines. A win, win situation.

If you choose the Google Blogger as your blogging platform, you will find the instructions are quite simple and easy to configure Evan for a novice. With a few clicks of the mouse you will be able to post your first blog in a matter of minutes. Try this method of communication, and then judge for yourself how effective this type of medium can be for your business opportunity.

Tuesday, October 11, 2011

How Search Engines Rank Web Pages

Search for any base is a little with your favorite search engine crawlers. Almost immediately, the search engine to sort through the millions of pages it knows and then appropriate to your topic. The parties are still classified, so the first key.

Of course, search engines do not always get it right. Not relevant to do so through the pages, and can sometimes be a little digging to find what you are looking for. But in general, search engines have an amazing job.

As WebCrawler founder Brian Pinkerton said: "Imagine a librarian and say," travel "They look at you with a white face.."

OK - a librarian's not really looking at you blankly. Instead, we will ask questions to better understand what you are looking for.

Unfortunately search engines are not able to ask some questions to narrow your search, a librarian. You can not rely on the opinions and experiences in order to rank your web pages, as in humans.

Just as search engine crawlers are based on the definition of relevance, when faced with hundreds of millions of web pages to rank? They follow a set of rules known as an algorithm. Algorithm as a search engine works is a trade secret very carefully. However, all major search engines follow the general rules below.

Location, location, location and frequency ...
One of the most important rules in a ranking algorithm for the location and frequency of keywords on a Web page. They call it the location / frequency method, in short.

Remember the librarian mentioned above? You need to find books, her request for "travel" agreement, so it makes sense, for the first time with travel books in the title. Search engines work the same. Pages with the keywords that appear in the HTML title tag are often considered more important than others to the topic.

Search engines also check if the keywords appear at the top of a web page, as in the title or the first few paragraphs of text. They assume that any page relevant to the topic I will mention those words right from the start on.

Frequency is another important factor in how search engines determine relevancy. A search engine to analyze the frequency of search terms appear in conjunction with other words on a website. Those with a higher frequency are often more relevant than other websites.

Off the Page factors 
Crawler based search engines have now got a lot of experience with webmasters who constantly write to their web pages in an attempt to higher rankings. Some sophisticated webmasters may also be a major effort to "reverse engineering" uses the location / frequency systems through a search engine. For this reason all the major search engines now use "off page" ranking criteria.

Off-page factors, the webmaster can not easily swayed. Chief of these is link analysis. By analyzing the number of linked pages, a search engine to determine how much is a page if the page as a "significant" and therefore deserve increased rankings. In addition, sophisticated techniques are used to develop tests of webmasters to "artificial" links to remove build to increase your score.

Another factor is the extent of clicks page. In short, this means that a search engine to see what someone chooses the results of a particular search, then eventually drop high sites that will not attract clicks, while promoting lower-ranking to create the site visitor. As with link analysis systems are used to compensate for artificial links from webmasters enthusiasts.

Tuesday, September 27, 2011

Five Google Ranking Tips

Most Google ranking tips deal with getting incoming links (or back-links as they are also referred to) to your website. And for good reason. The more quality incoming links (determined by the rank of the site that the link originates from and the relevance of the keyword) you have, the higher your Google Page Rank will be and the more visible you will be to your prospects and/or customers. Here are some tricks to build your incoming links.

Submit your site to search engine directories. some directories charge a fee but many of them are free. If you're on a tight budget, stick to the free ones. These can get you some free links back to your website. Sign up with as many as you can. The more links you have into your site, the better your page rank.

This is one of the most overlooked but best of Google Search Engine Ranking tips. Join forums that are relevant to your industry. When you participate in forums and include the link to your website in your signature, you will get links back to your website. This is a very effective way to establish your reputation in your industry and raise your page rank at the same time.

Create an E-zine (or newsletter). Taking the time to create a newsletter that you can send out to subscribers is definitely worth it. This keeps your visitors up to date with what you are doing and brings them back to visit your website on a consistent basis. You can also submit your e zine to an e zine directory which will link back to your website and give you more free incoming links.

Take advantage of article marketing. If you can create (or hire someone to do it for you) articles that pertain to your business, with your website information at the bottom, and submit them to article directories, you will get more traffic and links.

Ask for links from other related sites' webmasters. This is a rather "old-school" tactic but is still effective, albeit frustrating and time-consuming. Find sites that are related to your industry and write to their webmasters requesting that they link back to you. Some will not answer you. Some will say "no". Some will ask you to link to them as well. And others will just link to you.

You have higher chances of getting the results you want with this if your site contains valuable information. While your ultimate goal is to have high-rank sites linking to yours, you can start out with any rank (as long as the content is valuable and relevant to what you have to offer). As you bring in more links, your rank will go up as well and you will be able to attract the higher ranking sites.

Tuesday, September 20, 2011

Will Google Real Time Search Result Effect SEO Sites Ranking?

Recently, Google launched a new design for its search result pages, giving its users an opportunity to access various new and interesting options. You might not have seen it, but when you search from Google’s home page, a new column appears on the left side on each result page. This column is real-time search tool.

With real time search, whatever you search, Google updates the SERP pages in real time and predict what you are looking for.

Apart from this, you may find a lot of things like images, videos, news, etc at the top of the column for a brand new experience.

Real time search has been added to Google recently and the reason why it was made a part of Google is that social media sites like Twitter and Facebook have now become a major resource for users who are always curious to know about latest and fresh events or happenings around the world. Now, this real time search option has become more vital for businesses who strive to rank higher. It is already proving its worth and power in taking a business from bottom to top in Google rankings. However, taking a website higher in rankings is the task of an SEO Marketing Agency.

Where does your business stand, is decided by your website’s visibility on Google. In other words, your website should be visible to the user whenever a search is made related to your product or the services that your business offers. You need to involve people with your website in order to be relevant in real-time search. Plus, make sure that your website contains sensible and useful information for people to understand. Also, be straight forward while explaining about your product or services. Try to sum up with a brief and concise content.

In order to increase quality traffic for your website, it requires some sense and intellect to optimize web pages, so that your website appears at the top of the search in Google. This can be done with the help of an SEO Agency. And, once your website tops the Google rankings, you get the maximum traffic and goodwill, which results in increased or improved sales and profit.